International Conference on Technological Intelligence and Business Strategies

Authors - Eka Dewi Utari, Darma Rika Swaramarinda, Maulana Amirul Adha, Triesninda Pahlevi, Yuliansyah, Dewi Nurmalasari, Agung Kresnamurti Rivai P, Ferry Setyadi Atmadja, Fauzan Fadlullah, Alifah Kusumaningrum, Sabo Hermawan, Renata Rachel
Abstract - Academic websites have emerged as critical intelligent digital infrastructures for delivering institutional information and services in higher education. However, existing evaluation frameworks often capture either technical quality dimensions or subjective user experience in isolation. This study proposes and empirically validates an integrated evaluation model combining WebQual 4.0 with the Ease of Use construct from the End User Computing Satisfaction (EUCS) model, applied to the official website of the Faculty of Economics and Business, Universitas Negeri Jakarta (www.feb.unj.ac.id). The integration is motivated by the growing imperative to align academic web services with intelligent service design principles encompassing data-driven content governance, responsive interaction channels, and user centred personalization as foundations for future AI augmented academic portals. A quantitative descriptive design collected data from 124 respondents (93.5% students; 6.5% lecturers) via a 17-item validated questionnaire across four dimensions: Usability, Information Quality, Interaction Quality, and Ease of Use. Multiple linear regression (IBM SPSS 23) revealed that Information Quality (β = 0.419, p < 0.001) and Interaction Quality (β = 0.260, p = 0.002) exerted statistically significant partial effects on user satisfaction, whereas Usability and Content did not reach partial significance. Collectively, the four dimensions explained 70.8% of satisfaction variance (R² = 0.708; F = 72.074; p < 0.001). Bibliometric keyword-network analysis contextualises the study within the broader digital-services literature. The integrated WebQual–EUCS model offers a replicable diagnostic tool for higher education institutions seeking to align web services with intelligent user expectations.