Authors - Renzo Giovanka Rasyidin, Nicho Ras, Tiurida Lily Anita Abstract - Electronic menus are increasingly used in restaurants to improve ordering convenience, communication clarity, and service efficiency. In urban and culturally diverse markets, multilingual language options within electronic menus can support better customer understanding and reduce communication barriers during the ordering process. However, the factors that drive public acceptance and continued use of multilingual electronic menus remain underexplored. This study examines how perceived interaction quality and perceived ease of use influence trust in multilingual electronic menus, and how trust subsequently affects perceived service efficiency, customer satisfaction, and continued use intention. A quantitative design was employed using survey data from 230 restaurant customers in Jakarta who had prior experience using digital ordering systems. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both perceived interaction quality and perceived ease of use significantly enhance trust. Trust, in turn, positively influences perceived service efficiency and customer satisfaction, while customer satisfaction is the strongest predictor of continued use intention. The model shows substantial explanatory power across the endogenous constructs. This study contributes to the literature by extending research on self-service technology and multilingual service interfaces in restaurant settings and by identifying trust as a central mechanism linking electronic menu interaction to post-adoption behavior. The findings also provide practical insights for hospitality operators seeking to design reliable, user-friendly, and multilingual electronic menu interfaces.
