Authors - Rajkiran R Nair, Arya k, Durga K V Abstract - The role of digital investment platforms in facilitating the participation of people in financial markets cannot be overstated. However, despite the ease of access, convenience, and cost savings provided by these platforms, their adoption among women in developing countries seems to be low. The objective of this research was to examine the factors that affect women’s intention to use digital investment platforms. The factors identified in this study were technology acceptance, trust, financial literacy, perceived security, social influence and perceived risk. The research findings showed that the perceived security was the most influential factor affecting the adoption intention of digital investment platforms among women, while the other factors had an indirect influence. The research also found that the traditional technology acceptance model has the limitations of predicting the behaviour of women in investing in the stock market. The research provided helpful insights for FinTech companies to create safer environments for their customers.
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