Authors - A. Muhammad Maheswara Iporennu, Siska Noviaristanti Abstract - This study formulates and prioritizes business strategies for Survei Kos Incaran by Kospace, a student accommodation property management service operating around Telkom University. The study is motivated by the increasing shift of accommodation search activities from conventional channels to digital and platform-based services, which raises the importance of information accuracy, service reliability, and field verification. The research applies a descriptive qualitative case study approach using semi-structured interviews, limited observation, internal documents, and operational data. The analytical process integrates Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) Matrix, SWOT/TOWS Matrix, and Quantitative Strategic Planning Matrix (QSPM). The results show that Kospace is positioned in the Hold and Maintain cell of the IE Matrix with an IFE score of 2.300 and an EFE score of 2.510. QSPM prioritizes the digitalization of real-time service monitoring and scheduling as the highest-ranked strategy with a total attractiveness score of 5.450, followed by survey deck quality standardization and strengthened positioning as a trusted sur-vey service. The findings indicate that the central strategic challenge for Kospace is not only market visibility, but also the operational reliability of field verification as the foundation of trust-based student accommodation management.
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