Authors - Apolinar P. Datu, Jesielitlyn B. Gloria, Barnard J. Maraon, Jhoan P. Sarimos, Jenny B. Unico, Garry G. Garcia Abstract - Adobo, often regarded as the Philippines’ unofficial national dish, holds significance both as a culinary staple and as a symbol of cultural heritage. This study explores consumer satisfaction and preferences between traditional and modern adobo preparations. Specifically, it aims to: (1) identify sensory and cultural factors influencing consumer choices, (2) compare satisfaction levels between traditional and modern versions, and (3) examine how demographics such as age, lifestyle, and exposure to food trends shape these preferences. Using a quantitative survey design, data were collected through a structured questionnaire administered to a diverse group of respondents. Perceptions were measured across five dimensions—taste, aroma, presentation, health considerations, and cultural relevance—while descriptive statistics and comparative analyses were employed to assess variations in consumer satisfaction. The findings reveal that traditional adobo remains preferred for its authenticity, flavor consistency, and nostalgic value, reflecting its cultural importance. In contrast, modern adaptations—marked by fusion styles, innovative presentation, and health-conscious alternatives—resonate with younger and lifestyle-driven consumers. Satisfaction, therefore, extends beyond taste, encompassing identity, innovation, and cultural pride. This study highlights how culinary heritage evolves within modern gastronomy, offering insights for restaurateurs, culinary educators, and food entrepreneurs to balance tradition with innovation in sustaining adobo’s cultural significance.
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