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Wednesday June 24, 2026 5:00pm - 7:00pm PST

Authors - Apolinar P. Datu, Barnard J. Maraon, Rommel H. Orquiza, Cristopher T. Takano, Olivia L. Yosa, Mark Joseph G. Cruz, Jeferson D. Talisayon
Abstract - This study examines the integration of multilingual customer service skills into workforce development programs for hospitality management students. In today’s globalized environment, the hospitality industry serves guests from diverse cultural and linguistic backgrounds, making effective communication an essential skill. Using a quantitative approach, the study gathered data from 100 hospitality students to assess their communication skills, performance, and confidence in multilingual settings. The findings reveal that most students already possess basic multilingual abilities, particularly in English and Filipino, which serve as a strong foundation for further development. Results also show that the current curriculum includes elements of multilingual training, contributing to students’ overall competence. However, while students demonstrate satisfactory performance and confidence, there is still a need for increased practical exposure and strengthened training programs. Furthermore, the study highlights that students generally meet industry expectations but may benefit from more structured and continuous training to enhance their real-world readiness. Overall, integrating multilingual customer service skills significantly supports the development of hospitality students, preparing them for the demands of a culturally diverse workforce and improving their competitiveness in the global hospitality industry.
Paper Presenter
avatar for Olivia L. Yosa

Olivia L. Yosa

Philippines

Wednesday June 24, 2026 5:00pm - 7:00pm PST
Virtual Room D Manila, Philippines

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