Authors - Anggita Sharon Simanjuntak, Eva Nurhazizah Abstract - This study investigates the impact of cognitive perception on destina tion trust and intention to visit, while examining the moderating role of social media influencers at Taman Impian Jaya Ancol, an urban tourism destination in Indonesia. Utilizing a quantitative approach, data were collected from 385 re spondents via purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS. The results reveal that cognitive perception significantly enhances both destination trust and intention to visit. Similarly, destination trust and social media influencers exhibit a signif icant positive effect on visit intention and destination trust, respectively. How ever, social media influencers do not significantly moderate the cognitive per ception-destination trust relationship. Ultimately, these findings highlight the ne cessity of cultivating positive perceptions and trust, offering strategic insights for destination managers to optimize social media marketing.
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